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Paf's Engineering Team Develops 85 Custom GPTs to Boost Developer Productivity

World's Gaming Company Paf fully embraced ChatGPT 

Paf has fully embraced ChatGPT Enterprise across its entire organization, with engineers leveraging custom GPTs daily to accelerate routine development tasks. Additionally, Paf integrated ChatGPT Enterprise into the grit:lab coding academy (gritlab.ax), empowering the next generation of software developers with an AI-enhanced, systems-architecture approach from the very beginning. Beyond its extensive use among developers and grit:lab students, 70% of Paf employees, including those in finance, HR, marketing, and customer support, actively utilize ChatGPT Enterprise to optimize their workflows.


Paf’s AI Journey: A Commitment to Responsible Gaming and Technological Excellence


Paf, a leading international gaming company founded in 1966 in the Åland Islands by the Red Cross, Save the Children, and Folkhälsan, has consistently been at the forefront of responsible gaming. With a diverse team of around 315 employees from 29 countries, Paf has contributed over 447.5 million euros to societal causes since its inception.

As a forward-thinking organization, Paf quickly recognized the transformative potential of artificial intelligence and committed to staying ahead of the technology curve. With the rise of generative AI, Paf embarked on a comprehensive evaluation of various AI models to explore how this technology could enhance its workforce and streamline business operations

In its pursuit of the optimal generative AI solution, Paf rigorously tested models like LLAMA, Claude, and GPT-4. Through head-to-head comparisons, GPT-4 emerged as the clear leader, demonstrating 25% greater accuracy than its competitors without any increase in cost. This solidified Paf's decision to implement GPT-4 as its chosen AI solution, reinforcing its commitment to both innovation in AI and maintaining its status as an industry leader in responsible gaming.


Streamlining Development with Custom GPTs: Paf’s Engineering Team’s Success with ChatGPT Enterprise


Paf has successfully deployed ChatGPT Enterprise across its entire team of 100 developers, making it an essential tool for their daily development tasks. "I use ChatGPT 30 times a day for tasks like generating boilerplate code or learning a new programming language," says Krista Koivisto, a frontend developer at Paf. Beyond general coding support, Paf's engineering team has crafted over 85 custom GPTs tailored to specific development needs.

One of the standout applications of these custom GPTs is a suite of specialized coding assistants designed to optimize and streamline the development process. These tools enhance efficiency from backend infrastructure creation to frontend component generation:

Swagger GPT converts Swagger JSON API definitions into TypeScript service endpoint definitions, adhering to Paf's coding standards.
TypeScript GPT writes backend service code using endpoint definitions, seamlessly reusing existing session validation functions.
GraphQL Nexus GPT generates GraphQL Nexus schemas, integrating existing helper functions for smooth frontend interaction.
Relay GPT creates React Relay hooks using GraphQL Nexus schemas to communicate effectively with the backends.
React GPT crafts React components following Paf’s React and TypeScript style guidelines, incorporating the core component library.

By leveraging these custom GPTs, Paf's engineering team has significantly streamlined the development process, reinforcing their position as innovators in using AI-driven solutions to enhance software development.

"Focused GPTs help prevent model overload and reduce hallucinations," explains Koivisto. "We can automatically generate functional boilerplate implementations with minimal effort." By chaining specialized GPTs together instead of depending on a general model, Paf's developers can rapidly produce accurate, standardized application flows and APIs with near-automation.


Empowering Every Engineer to Become a Systems Architect


Building on the success of its custom GPTs for the development team, Paf has extended the use of ChatGPT Enterprise to the grit:lab coding academy, accelerating the training of 65 aspiring developers. Grit:lab students now leverage ChatGPT for various coding tasks, including:

Grasping new programming concepts
Efficiently debugging code errors
Learning syntax and structure across multiple programming languages
Quickly generating test data

This AI-augmented approach to software development is shaping a new generation of software developers with advanced systems architect knowledge right from the start. “Using ChatGPT, junior developers are able to think at a higher, systematic level,” says Kim Gripenberg, a DevOps engineer at Paf. Both grit:lab students and junior developers at Paf are advancing years faster with AI assistance. Instead of getting bogged down by syntax errors and basic coding challenges, developers can concentrate on overall application and system design.


ChatGPT Delivers the Productivity of 10 to 12  Employees


In the coming year, Paf plans to fully integrate ChatGPT Enterprise and the OpenAI API into all aspects of its operations. “AI is here to stay. Either you’re on the train,” says Fredrik Wiklund, Chief Technology Officer, “or you’re left at the station, watching it leave.” The company envisions that GPTs will increasingly handle tasks such as writing, testing, and deploying software, allowing developers to concentrate on higher-level, systems-oriented work.

This AI-driven approach will enable Paf to innovate at a pace comparable to much larger organizations. By embedding generative AI into every facet of its business, Paf is poised to amplify its positive impact on employees, customers, and the communities it serves.

“We estimate that ChatGPT performs the equivalent work of 10 to 12 full-time employees,” commented Wiklund. “The impact on our business has far exceeded our expectations, and this is just the beginning.”




Related Q/A

What is PAF ? 
Hit Games from Paf Games Studio
Unlike many gaming companies that outsource game development, Paf takes pride in creating its own online games, which are highly appreciated by players. Several of our top ten revenue-generating games were developed in-house by Paf Games Studio.

Established in 1999
Based in Mariehamn, Helsinki, and Tallinn
Comprising around 20 artists, developers, and producers
Releasing 6-8 new games annually.


Who Owns Paf?

Paf is owned by the regional government of Åland. As Paf's profits are allocated to public welfare, it is crucial that the company's operations are conducted with the utmost integrity and transparency.